Why You Need Digital Marketing for Your Business
Written by lauralizkasl
Many companies have been shifting their marketing focus to online advertising over the last decade. The Covid-19 pandemic running rampant for almost an entire year has made digital marketing even more relevant. People are spending more time than ever in digital domains and on social media, using their phones for everything from news to reading books.
Digital Marketing can create remarkable results for any brand. Paid Facebook Ads are the new billboards, podcasts are the new radio, and google is the world encyclopedia.
E-mail Marketing
Imagine sending a personalized message directly to your dream client. Many people still have email notifications on their smartphones, making newsletters similar to texting a person directly.
There are multiple ways to automate, organize different audiences, and send different groups of emails. You can even connect a lead generator to your website + Social Media platforms to encourage your dream clients to sign up for your newsletter.
When someone subscribes to an email list through a relevant lead magnet, this is considered a “warm lead.” This means you aren’t blindly sending cold emails; you can nourish your relationships with potential clients.
Websites, Blogs+ Branding
Your website is the first step in branding your business. Branding makes a business separate from the competition. It is your distinct style, the reason someone will sign up for your services over your competition.
Branding can appear through a logo, font, and colors. Even the layout of the website and the tone of your copy are crucial to making your cohesive. A website is your salesperson who is always clocked in; use other marketing tools to drive traffic there and make the sale.
If you use strong SEO, Google will rank you higher in searches. Use proper keywords and my favorite plugin, Yoast, to utilize SEO in your favor. The more blog posts you have on your site, the better. Not only does this give you more frequency to use SEO, but Google rewards sites that are constantly being worked on and updated.
When someone subscribes to your email list through a relevant lead magnet, this is considered a “warm lead.” This means you aren’t blindly sending cold emails; you can nourish your relationships with potential clients.
SOCIAL MEDIA
Social Media is an incredibly powerful marketing tool, with more than half a billion new users joined social media platforms over the past 12 months, taking the global total to 4.33 billion by April 2021.
There is no question that your dream audience is on one of these platforms. You can grow a an audience with your target customers with both paid and organic methods.
Through consistency, value-driven content, and engagement, businesses can grow to 6 or 7 figures using Social Media. If you are concerned that your platforms aren’t giving you the results you desire, schedule a social media audit with an expert.
If you’re still unsure of the benefits of Social Media for business, I put together a list of reasons to start using your platforms NOW:
Lead Generation
Visibility
Relationship Building
Community
Brand Awareness
Exposing Expertise
Increased Website Traffic
There are also multiple scheduling apps for batched posting to save time, so busy business owners never miss a day and can continuously provide content to their target audience. Once you understand the algorithm, Social Media will seem much less intimidating and can bring tons of new clients.
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